Archive for October, 2010

  • How to build brand personality.

    Probably one of the most repeated ideas that a designer will tell a client in the first meeting is that a brand is not a logo. There is a lot of work behind the curtains helping establish the “look and feel” of a brand that the public is not aware of. The branding process involves […]

  • art, war and camouflage design

    Cubism, zebras and war ships, they all share something.   Dazzle camouflage is a complex pattern of geometric shapes in contrasting colors that by mixing and intersecting lines will disrupt the object perception and recognition. Dazzle was introduced due to the inability to develop an effective way to conceal ships by the allied navies on […]