Babel, Visual identity Sectio Divina
From the creative chaos to the destruction of common sense there we find the pinnacle of the ascent to the divine: The act of creation.
Babel is a meeting place where several cultures collide and the only thing in common is creativity.
Babel is a creativity club promoting workshops, exhibitions, conferences, debates, and anything that might serve to create what is new.
The lettering for the logo marks the rhythmic perfection of the divine, and the irregular maze below represents the erratic path to get there. In simplistic terms is a representation of heaven / hell that can be processes of creation.
The logo is based on the golden ratio underlying the construction of perfection. The aesthetics of these proportions are on the basis and backbone of the concept this identity.