Archive for the ‘Aesthetics’ Category

  • Nixin – Typeface Design

    A nixie tube is a technology from the 50′s used to display numerals that are composed by metal filaments that light up much like a lamp bulb. ¬†Due to their beauty these little numerals (0-9) are a love case for any designer, and formally it’s where the inspiration for the Nixin typeface came from. All […]

  • Geneva Songs

    Geneva Songs is a music label and publishing company based in Geneva, and active in POP, DANCE and RnB genres. check it online at www.genevasongs.com

  • helee

    Helee is a brand dedicated to produce ties. It is targeted to men and women between the ages of 25 to 45 with a high sense of design and style. The concept for the logo is very simple; a middle “L” as a metaphor for a tie and a composition with a high typeface to […]

  • art, war and camouflage design

    Cubism, zebras and war ships, they all share something. Dazzle camouflage is a complex pattern of geometric shapes in contrasting colors that by mixing and intersecting lines will disrupt the object perception and recognition. Dazzle was introduced due to the inability to develop an effective way to conceal ships by the allied navies on the […]

  • “Extra” brain-wiring, synesthesia and design (Interview)

    Synesthesia is sometimes described as “extra” brain-wiring between senses in the brain, for instance hearing a sound may trigger a color, letters or numbers can have colors and words can have taste. It is said that all babies are synesthetes and that they lose their connections with growth, while adult synesthetes are the ones that […]

  • An imperfect notion of perfection

    How many times did you try to make something perfect? In western culture Perfection (concept imported from the ancient Greeks) is always highly desirable and is perceived as the ultimate level to achieve. On the other hand in Japanese culture the concept of wabi-sabi embraces ideas like imperfection, impermanence and incompleteness. In nature symmetry is […]

  • Minimalism is artificial. Why do we love it?

    Nature tends to entropy, so why do we love minimalism so much a contra-nature feature? Minimalism is artificial. We cannot find minimalist in nature in a non artificial way (not recurring to specialized tools to see atoms for instance), or in a pure state like a perfect sphere. Consider an Atom as the building block […]