Archive for the ‘branding’ Category

  • International Menuhin Music Academy

     

  • Digital Wealth Management ICE3

     

  • RMG – Risk Management Group

    . Have a look at their website: www.rmgroup.com   RMG is a B2B brand that delivers non tangible products and therefore relies heavily on the power of the brand and it’s touchpoints as a channel to convey its values. The website is thus a key tool in the communication strategy for RMG and has to be […]

  • Geneva Songs

    Geneva Songs is a music label and publishing company based in Geneva, and active in POP, DANCE and RnB genres. check it online at www.genevasongs.com  

  • helee

    Helee is a brand dedicated to produce ties. It is targeted to men and women between the ages of 25 to 45 with a high sense of design and style. The concept for the logo is very simple; a middle “L” as a metaphor for a tie and a composition with a high typeface to […]

  • Gaius Ingenium – Branding

    With offices both in Brussels and Lausanne-Switzerland, Gaius ingenium provides advisory resourcing and payroll services in the European market, and it was involved in a full branding approach from start. This was a project touching everything from brand audit to motion graphics, passing of course by logo and identity design. The website can be visited […]

  • Babel, Visual identity Sectio Divina

    From the creative chaos to the destruction of common sense there we find the pinnacle of the ascent to the divine: The act of creation. Babel is a meeting place where several cultures collide and the only thing in common is creativity. Babel is a creativity club promoting workshops, exhibitions, conferences, debates, and anything that […]

  • How to build brand personality.

    Probably one of the most repeated ideas that a designer will tell a client in the first meeting is that a brand is not a logo. There is a lot of work behind the curtains helping establish the “look and feel” of a brand that the public is not aware of. The branding process involves […]

  • art, war and camouflage design

    Cubism, zebras and war ships, they all share something.   Dazzle camouflage is a complex pattern of geometric shapes in contrasting colors that by mixing and intersecting lines will disrupt the object perception and recognition. Dazzle was introduced due to the inability to develop an effective way to conceal ships by the allied navies on […]

  • Concept in design; signs of an abusive relationship.

    A concept is no less then a meta-definition of an idea that should be contained in the design. More often than not this concept is explicit and self-explanatory, but in many occasions this doesn’t happen. Design as a discipline has been suffering for some years from a minor arts stigma. Because of this at some […]