Archive for the ‘Design theory’ Category

  • Make it look Green: How green design *might* look fake and dull.

  • Creative Mornings Geneva

    I’m very happy to announce¬†¬†that we are now organizing the creative mornings Geneva. If you never heard about it you might wonder what is it all about. Basically CreativeMornings is a monthly morning gathering people in creative fields started by Tina Roth Eisenberg (swiss miss) in New York.. Think about TED, but with a different […]

  • How to build brand personality.

    Probably one of the most repeated ideas that a designer will tell a client in the first meeting is that a brand is not a logo. There is a lot of work behind the curtains helping establish the “look and feel” of a brand that the public is not aware of. The branding process involves […]

  • art, war and camouflage design

    Cubism, zebras and war ships, they all share something. Dazzle camouflage is a complex pattern of geometric shapes in contrasting colors that by mixing and intersecting lines will disrupt the object perception and recognition. Dazzle was introduced due to the inability to develop an effective way to conceal ships by the allied navies on the […]

  • An imperfect notion of perfection

    How many times did you try to make something perfect? In western culture Perfection (concept imported from the ancient Greeks) is always highly desirable and is perceived as the ultimate level to achieve. On the other hand in Japanese culture the concept of wabi-sabi embraces ideas like imperfection, impermanence and incompleteness. In nature symmetry is […]

  • Concept in design; signs of an abusive relationship.

    A concept is no less then a meta-definition of an idea that should be contained in the design. More often than not this concept is explicit and self-explanatory, but in many occasions this doesn’t happen. Design as a discipline has been suffering for some years from a minor arts stigma. Because of this at some […]

  • Minimalism is artificial. Why do we love it?

    Nature tends to entropy, so why do we love minimalism so much a contra-nature feature? Minimalism is artificial. We cannot find minimalist in nature in a non artificial way (not recurring to specialized tools to see atoms for instance), or in a pure state like a perfect sphere. Consider an Atom as the building block […]

  • How to manipulate in design using metaphors.

    One of the challenges to design is to create artifacts with the smallest learning curve to the user. A good design is one that is self-evident and easy to use (hence the famous Mies van der Rohe less is more). Design frequently uses metaphors, which are nothing less than the interpolation of the meaning between […]