Archive for the ‘Design’ Category
Nixin – Typeface Design
A nixie tube is a technology from the 50′s used to display numerals that are composed by metal filaments that light up much like a lamp bulb. Due to their beauty these little numerals (0-9) are a love case for any designer, and formally it’s where the inspiration for the Nixin typeface came from. All [...]
RMG – Risk Management Group
Have a look at their website: www.rmgroup.com RMG is a B2B brand that delivers non tangible products and therefore relies heavily on the power of the brand and it’s touchpoints as a channel to convey its values. The website is thus a key tool in the communication strategy for RMG and has to be a [...]
Museeka – Motion Design
Museeka is a music streaming service with a unique proposition; to analyse the musical DNA of each song and help users find new music that they might like. Any project that’s related with the music field is always exiting; normally there is a good degree of freedom and the target audience is in general quite [...]
Geneva Songs
Geneva Songs is a music label and publishing company based in Geneva, and active in POP, DANCE and RnB genres. check it online at www.genevasongs.com
helee
Helee is a brand dedicated to produce ties. It is targeted to men and women between the ages of 25 to 45 with a high sense of design and style. The concept for the logo is very simple; a middle “L” as a metaphor for a tie and a composition with a high typeface to [...]
Gaius Ingenium – Branding
With offices both in Brussels and Lausanne-Switzerland, Gaius ingenium provides advisory resourcing and payroll services in the European market, and it was involved in a full branding approach from start. This was a project touching everything from brand audit to motion graphics, passing of course by logo and identity design. The website can be visited [...]
Babel, Visual identity Sectio Divina
From the creative chaos to the destruction of common sense there we find the pinnacle of the ascent to the divine: The act of creation. Babel is a meeting place where several cultures collide and the only thing in common is creativity. Babel is a creativity club promoting workshops, exhibitions, conferences, debates, and anything that [...]
Organicités – EPFL Media and Design Lab
Organicités is a redesign done for EPFL’s Media and Design Lab, Lausanne. This is a platform for professors and students that are developing work on Computer Generated Architecture. Check out the live version The challenge was to organize all the content that is served to the site, and make it something easier to use and [...]
Fireworks, Champagne and Raisins
Hello and happy new year!, The interactive version Requires Quicktime player. As an alternative, you can also check out the video above. Cheers and Merci ;)
How to design a logo in two hours and a business in 54h.
That was the challenge for the Startup Weekend Genève (Geneva) 2010. The concept of the Startup Weekend is to pitch an idea, build a team, and start a business in a weekend. After hearing some ideas I decided to join team 31 as were by far the most enthusiastic about their project, and passion is [...]
How to build brand personality.
Probably one of the most repeated ideas that a designer will tell a client in the first meeting is that a brand is not a logo. There is a lot of work behind the curtains helping establish the “look and feel” of a brand that the public is not aware of. The branding process involves [...]
Design for Panic, Aircraft safety card.
Aircraft safety cards are usually documents that people don’t pay a lot of attention to, but nevertheless very important for the safety of all passengers on board. Many of them never bother to read it unless they really need, and that’s exactly the time when the clutter of information mixed with panic is going to [...]
“Extra” brain-wiring, synesthesia and design (Interview)
Synesthesia is sometimes described as “extra” brain-wiring between senses in the brain, for instance hearing a sound may trigger a color, letters or numbers can have colors and words can have taste. It is said that all babies are synesthetes and that they lose their connections with growth, while adult synesthetes are the ones that [...]
An imperfect notion of perfection
How many times did you try to make something perfect? In western culture Perfection (concept imported from the ancient Greeks) is always highly desirable and is perceived as the ultimate level to achieve. On the other hand in Japanese culture the concept of wabi-sabi embraces ideas like imperfection, impermanence and incompleteness. In nature symmetry is [...]
Concept in design; signs of an abusive relationship.
A concept is no less then a meta-definition of an idea that should be contained in the design. More often than not this concept is explicit and self-explanatory, but in many occasions this doesn’t happen. Design as a discipline has been suffering for some years from a minor arts stigma. Because of this at some [...]
Digital 2.0 – ipad, tablets, and new uses of technology
At >moser design we have developed a new application for the iPad that intended to show the new possibilities of the device and how it can be used in a commercial and educational environment. This is intended to be used as a demo tool and to answer some questions like: How does the Ipad works [...]
An Interview with Interactive Designer Camille Scherrer
Camille Scherrer is a swiss designer that perfectly combines augmented reality and with graphic design resulting in projects that are both cutting edge and elegant. Currently working at the EPFL+ECAL lab, Camille likes to say that she plays at the intersection of technology and art, and she agreed to answer us some questions about her [...]
Offf Paris 2010
I’m off to Offf Paris 2010 for 3 days, and I’ll be updating here the latest news. Follow me on tweeter and make sure you check out their blog. See you guys there!
Les Sports, La Tele
Motion Graphics done at >moser design for La tele (regional TV broadcaster in Switzerland) You can check out the show live here
Minimalism is artificial. Why do we love it?
Nature tends to entropy, so why do we love minimalism so much a contra-nature feature? Minimalism is artificial. We cannot find minimalist in nature in a non artificial way (not recurring to specialized tools to see atoms for instance), or in a pure state like a perfect sphere. Consider an Atom as the building block [...]