Gaius Ingenium – Branding
With offices both in Brussels and Lausanne-Switzerland, Gaius ingenium provides advisory resourcing and payroll services in the European market, and it was involved in a full branding approach from start.
This was a project touching everything from brand audit to motion graphics, passing of course by logo and identity design.
The website can be visited at gaiusingenium.com
This is the mind map; an important tool in the early stages of the design of the visual identity to gather clues on how it can be developed.