How to manipulate in design using metaphors.

One of the challenges to design is to create artifacts with the smallest learning curve to the user. A good design is one that is self-evident and easy to use (hence the famous Mies van der Rohe less is more). Design frequently uses metaphors, which are nothing less than the interpolation of the meaning between [...]

With the introduction of tablets and better mobile devices, as well as a good network, newspapers and magazines are destined to be a rare sight, and just for the aficionados, much like the vinyl. This shift will change faster than expected essentially because it’s a win-win-win situation. Publishers win – selling more magazines as distribution [...]

helee

Helee is a brand dedicated to produce ties. It is targeted to men and women between the ages of 25 to 45 with a high sense of design and style.
The concept for the logo is very simple; a middle “L” as a metaphor for a tie and a composition with a high typeface to reflect its proportions.
Year 2010.

Many thanks to the model Dóri Apáti.

This video shows part of the process behind designing a logo after the concept is defined. 110 failed attempts to produce one logo with custom typography.

Tags: branding, concept, Design, Geneva, Genève, Lausanne, logo, minimalism, new trends, suisse, Switzerland

kinobrand design // Geneva, Lausanne

branding, new media, visual design

How to manipulate in design using metaphors.

Traditional media deserve to die.

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