Posts Tagged ‘branding’
  • Valais Digital

  • helee

    Helee is a brand dedicated to produce ties. It is targeted to men and women between the ages of 25 to 45 with a high sense of design and style. The concept for the logo is very simple; a middle “L” as a metaphor for a tie and a composition with a high typeface to […]

  • Gaius Ingenium – Branding

    With offices both in Brussels and Lausanne-Switzerland, Gaius ingenium provides advisory resourcing and payroll services in the European market, and it was involved in a full branding approach from start. This was a project touching everything from brand audit to motion graphics, passing of course by logo and identity design. The website can be visited […]

  • How to build brand personality.

    Probably one of the most repeated ideas that a designer will tell a client in the first meeting is that a brand is not a logo. There is a lot of work behind the curtains helping establish the “look and feel” of a brand that the public is not aware of. The branding process involves […]

  • art, war and camouflage design

    Cubism, zebras and war ships, they all share something.   Dazzle camouflage is a complex pattern of geometric shapes in contrasting colors that by mixing and intersecting lines will disrupt the object perception and recognition. Dazzle was introduced due to the inability to develop an effective way to conceal ships by the allied navies on […]

  • Design for Panic, Aircraft safety card.

    Aircraft safety cards are usually documents that people don’t pay a lot of attention to, but nevertheless very important for the safety of all passengers on board. Many of them never bother to read it unless they really need, and that’s exactly the time when the clutter of information mixed with panic is going to […]

  • “Extra” brain-wiring, synesthesia and design (Interview)

    Synesthesia is sometimes described as “extra” brain-wiring between senses in the brain, for instance hearing a sound may trigger a color, letters or numbers can have colors and words can have taste. It is said that all babies are synesthetes and that they lose their connections with growth, while adult synesthetes are the ones that […]

  • Concept in design; signs of an abusive relationship.

    A concept is no less then a meta-definition of an idea that should be contained in the design. More often than not this concept is explicit and self-explanatory, but in many occasions this doesn’t happen. Design as a discipline has been suffering for some years from a minor arts stigma. Because of this at some […]