Posts Tagged ‘minimalism’
  • helee

    Helee is a brand dedicated to produce ties. It is targeted to men and women between the ages of 25 to 45 with a high sense of design and style. The concept for the logo is very simple; a middle “L” as a metaphor for a tie and a composition with a high typeface to […]

  • An imperfect notion of perfection

    How many times did you try to make something perfect? In western culture Perfection (concept imported from the ancient Greeks) is always highly desirable and is perceived as the ultimate level to achieve. On the other hand in Japanese culture the concept of wabi-sabi embraces ideas like imperfection, impermanence and incompleteness. In nature symmetry is […]

  • Minimalism is artificial. Why do we love it?

    Nature tends to entropy, so why do we love minimalism so much a contra-nature feature? Minimalism is artificial. We cannot find minimalist in nature in a non artificial way (not recurring to specialized tools to see atoms for instance), or in a pure state like a perfect sphere. Consider an Atom as the building block […]