Posts Tagged ‘simplicity’
  • Gaius Ingenium – Branding

    With offices both in Brussels and Lausanne-Switzerland, Gaius ingenium provides advisory resourcing and payroll services in the European market, and it was involved in a full branding approach from start. This was a project touching everything from brand audit to motion graphics, passing of course by logo and identity design. The website can be visited […]

  • An imperfect notion of perfection

    How many times did you try to make something perfect? In western culture Perfection (concept imported from the ancient Greeks) is always highly desirable and is perceived as the ultimate level to achieve. On the other hand in Japanese culture the concept of wabi-sabi embraces ideas like imperfection, impermanence and incompleteness. In nature symmetry is […]

  • Minimalism is artificial. Why do we love it?

    Nature tends to entropy, so why do we love minimalism so much a contra-nature feature? Minimalism is artificial. We cannot find minimalist in nature in a non artificial way (not recurring to specialized tools to see atoms for instance), or in a pure state like a perfect sphere. Consider an Atom as the building block […]